Shopify CRO guides.
Written from 250+ audits.
Practical articles on conversion optimisation, store performance, and what actually moves the needle on Shopify stores.
Free Shipping Without Killing Your Margins: A Practical Guide for Store Owners
Free shipping is almost non-negotiable now. Here's how to offer it in a way that doesn't slowly bankrupt you — with four proven strategies and the math you need to run.
How to Optimize Your Store for AI Shopping Assistants (Not Just Google)
Your next customer might not find you through Google. They might ask ChatGPT or Perplexity to find products. Here's how to make sure AI assistants recommend your store.
Why Your Shopify Store is Slow (And How to Fix It)
Your Shopify store's slow load times are costing you sales. Learn the 7 most common causes and how to fix them. Includes real case study data from stores we've optimised.
What Is a Good Shopify Conversion Rate? (2025 Benchmarks)
What conversion rate should your Shopify store be hitting? I break down the benchmarks by industry, traffic source, and store size — and show you what separates average stores from high performers.
How to Increase Your Shopify Conversion Rate: 15 Proven Tactics
A practical guide to increasing your Shopify store conversion rate — from quick wins you can implement today to structural changes that move the needle long-term. Based on 250+ store audits.
Why Is My Shopify Store Not Converting? 12 Reasons (And How to Fix Them)
Getting traffic but no sales? Here are the 12 most common reasons Shopify stores fail to convert — with specific fixes for each one. From a team that's audited 250+ stores.
The Shopify Store Audit Checklist: 50 Things to Review Before You Spend Another Dollar on Ads
A complete Shopify store audit checklist covering homepage, product pages, cart, checkout, mobile, speed, and trust signals. Use this before spending more on traffic.
Shopify Theme vs Custom Build: The Real Cost Breakdown
Should you use a premium Shopify theme or invest in custom development? I break down the real costs, performance differences, and long-term ROI with data from actual projects.
Core Web Vitals for Shopify: What They Mean and How to Improve Them
Google's Core Web Vitals affect both your search rankings and your conversion rate. Here's what LCP, FID, and CLS mean for Shopify stores, and the specific fixes that move the needle.
Social Proof on Shopify: What Works and What's Become Invisible
Reviews, star ratings, testimonials, UGC — social proof is a major conversion lever. But not all of it works equally. Here's what's genuinely effective in 2024 and what customers have learned to ignore.
Shopify vs Squarespace for E-Commerce: Which One Should You Use?
Squarespace has improved its e-commerce features significantly. But is it a real alternative to Shopify? An honest comparison based on building stores on both platforms.
The Psychology of Pricing: How to Present Prices on Your Shopify Store
How you display prices affects whether people buy. Charm pricing, anchoring, bundles, and subscription framing — here's the psychology behind pricing presentation and how to apply it.
The Anatomy of a High-Converting Shopify Product Page
A product page has one job: get the visitor to click Add to Cart. Here's every element that belongs on a high-converting product page, and why each one earns its place.
Abandoned Cart Emails That Actually Get People to Come Back
Most abandoned cart emails are generic and easy to ignore. Here's what makes the difference — timing, copy, and the specific tactics that drive people back to complete their purchase.
Shopify Image Optimisation: The Complete Guide
Unoptimised images are the most common cause of slow Shopify stores. Here's exactly how to fix them — including file formats, compression, sizing, and lazy loading.
Shopify Checkout Optimisation: 8 Changes That Reduce Abandonment
Cart abandonment rates average 70% across e-commerce. Many of those lost sales are recoverable — here are eight specific changes to your Shopify checkout that reduce abandonment.
The Post-Purchase Email Sequence Most Shopify Stores Skip
The hardest part of e-commerce is getting a customer. The easiest part — that most stores ignore — is turning them into a repeat buyer. Here's the email sequence that does it.
Shopify vs WooCommerce: An Honest Comparison for Store Owners
The Shopify vs WooCommerce debate has a real answer — it just depends on your situation. Here's an honest breakdown of where each platform wins, based on building stores on both.
5 Shopify Navigation Mistakes That Are Costing You Sales
Bad navigation is one of the most common and most overlooked conversion killers on Shopify stores. Here are the five mistakes I see most often — and how to fix each one.
How to Write Product Descriptions That Actually Convert
Most product descriptions describe the product. The ones that convert sell the outcome. Here's a practical framework for writing product copy that turns browsers into buyers.