These are real stores, real numbers, and real timelines — not cherry-picked edge cases. I've included the messy context too, because that's where the actual work happens.
A beautifully crafted Shopify store bringing Montessori floor beds to Australian families. Built in 3 weeks with an emphasis on education, trust, and performance.
Kakawa's old store was built in 2011 and it showed. Great chocolate, terrible checkout. I rebuilt it from scratch with a custom Build-a-Box feature and copy that actually talked to their customers. Conversion rate up 64%, average order value up 60% — delivered in 3 weeks.
Tools Warehouse had the traffic and the product range — what they didn't have was a store that made buying easy. Slow load times, no local stock visibility, and a layout that made filtering a chore. Rebuilt in 4 weeks with a custom geo-located stock checker. Conversions up 39%, pages 55% faster.
65% of The Wholefoods Refillery's traffic was mobile, but the store was built for desktop. Product info was buried, the add-to-cart was below the fold, and the brand didn't read as trustworthy on a small screen. A mobile-first redesign fixed all three. Revenue up 18%, 5,346 more orders in the first year.
The Aviator Store didn't need a full rebuild — they needed someone to actually look at why people weren't buying. Missing trust signals, weak product page hierarchy, no urgency. Targeted fixes only, no unnecessary work. 11% more orders and 9% revenue lift in 3 weeks, without touching the design.
Riley had a logo, a few photos, and a mobile detailing business with no web presence. No copy, no sitemap, no brief — just a need to get online fast. Three days later he had a professional Astro site with full service pricing, an integrated booking form, and copy written from scratch.
Every store I build is designed to convert before a line of code is written. If you already have a store that needs fixing, I can help with that too.