How Much Does a Shopify Store Cost in Australia? (2026)
Published prices from Studio Elephant (Melbourne-based (Mooroolbark)) for audits, theme setups, custom builds, and updates — not vague industry averages.
Written by Justin (Jus)
Founder, Studio Elephant · Shopify Select Partner
"How much does a Shopify store cost?" usually means one of four jobs: a conversion audit, a theme setup, a custom build, or ongoing updates. Studio Elephant publishes those prices so you can compare apples to apples before a sales call.
Studio Elephant Shopify pricing (Australia)
These are the prices on our services pages. Currency is AUD.
| Service | Price | Notes |
|---|---|---|
| Conversion audit | $699 AUD | Less than 10 business days. If the audit finds nothing actionable to improve conversion, we refund the $699 AUD in full. |
| Theme setup | from $2,400 AUD | Premium theme configured for conversion. Usually 2–3 weeks. |
| Custom store build | from $5,000 AUD | Custom theme when a stock theme cannot do the job. |
| Shopify updates | $140 AUD/hr | Scoped fixes. Quote before work starts. |
What Shopify itself charges
Studio Elephant prices cover build and CRO work. Shopify also charges for the platform. See Shopify's pricing page for current plan fees. Separate from our fees, most stores also budget for a theme licence (when using a paid theme), apps, a domain, and any migration work from another platform. We do not quote those third-party numbers here because they change.
What changes the price
Catalogue size, custom functionality (subscriptions, builders, B2B), migration from another platform, and how broken the current theme is all move the quote. An audit is often the cheapest way to find out whether you need a tweak, a theme setup, or a rebuild.
Where to start
- Conversion audit ($699 AUD) — if you have traffic and weak sales
- Theme setup (from $2,400 AUD) — if you need a proper launch storefront
- Custom builds (from $5,000 AUD) — if a theme cannot carry the product
- Free store health check — if you want a self-serve first pass
Contact Studio Elephant with your store URL and what you are trying to fix. We reply within 1 business day with a straight recommendation.
Author
Justin (Jus)
Justin (Jus) founded Studio Elephant, a Melbourne Shopify development and CRO studio. Studio Elephant has delivered over 250 Shopify stores for clients in Australia, New Zealand, the USA, Canada and the UK. Writing here comes from live audits and builds, not theory.
Common questions
How much does a Shopify conversion audit cost in Australia?
Studio Elephant conversion audits cost $699 AUD. Audits are delivered in less than 10 business days.
How much does Shopify theme setup cost?
Studio Elephant theme setup starts from $2,400 AUD. Typical delivery is 2–3 weeks for a premium theme configured for conversion.
How much does a custom Shopify store cost?
Studio Elephant custom store builds start from $5,000 AUD. Scope and timeline depend on the catalogue and features required.
What does Shopify update work cost?
Studio Elephant Shopify updates are $140 AUD/hr, quoted before work starts.