Theme setup / redesign
Wholefoods Refillery: +18% conversion to 4.08%
Mobile-first redesign with clearer product info. +17% orders, +18% revenue over 27 July 2025 – 22 Feb 2026.
The problem
The Wholefoods Refillery had a website that worked but looked old. It did not work well on phones and did not show the quality the brand stands for.
Customers needed allergens, origin, and nutrition details. The old site buried that info. They needed a clearer store that would lift sales without abandoning the brand.
The challenge
- Old design that did not work well on phones
- Hard to find product info
- Pages took about 4.5 seconds to load
- Conversion and sales rate had room to improve
What Studio Elephant changed
1. Mobile-first redesign
- Rebuilt the site for phones first, then desktop
- Simplified navigation so customers could find products quickly
- Menus that go straight to product groups
Why this worked. Most shoppers use phones. A mobile-first store made shopping easier on every device.
2. Custom product information
- Custom code for allergens, origin, ingredients, nutrition, and storage tips
- Info customers need sits near the top of the page
- Accordions so detail stays available without clutter
Why this worked. Wholefoods customers want product details. Making them easy to find built trust and cut support questions.
3. Better search and discovery
- Used Shopify's Search & Discovery to replace the old search
- Custom blocks so the owner can feature products and specials
- Easier filtering so customers find what they need faster
Why this worked. When people find products quickly, they buy more.
The results
Period: 27 July 2025 – 22 Feb 2026
18% revenue growth
Total sales up 18% versus the prior period.
- Timeframe: 27 July 2025 – 22 Feb 2026
- Measurement: Shopify Analytics vs prior matched period
5,346 orders (+17%)
Order volume up 17% versus the prior period.
- Timeframe: 27 July 2025 – 22 Feb 2026
- Measurement: Shopify Analytics vs prior matched period
4.08% conversion rate (+18%)
A faster, mobile-friendly site made the store easier and more trustworthy to shop.
- Timeframe: 27 July 2025 – 22 Feb 2026
- Measurement: Shopify Analytics vs prior matched period
Faster page loads
From about 4.5 seconds to 1.9 seconds.
- Baseline: ~4.5s load
- Timeframe: At launch / post-rebuild
- Measurement: Page load timing before vs after launch
"Studio Elephant made our website clearer and easier to use. Customers can now find products faster, see important product info right away, and move around the site easily on phone and desktop. The store feels more professional, more trustworthy, and much easier to shop from."
Jessie, Owner, The Wholefoods Refillery
What this project taught
1. Mobile-first pays off
Rebuilding for phones first helped drive the order growth.
2. Showing product details builds trust
Allergens, origin, and nutrition next to the buy path reduce hesitation.
3. Speed matters
Cutting multi-second loads removed a quiet conversion leak.
Common questions
How much did Wholefoods Refillery conversion improve?
Studio Elephant lifted The Wholefoods Refillery conversion rate by 18%, with orders up 17% and revenue up 18%. Final conversion rate reached 4.08%.
What did Studio Elephant change on the Wholefoods store?
Studio Elephant rebuilt the store mobile-first, made allergens, origin, and nutrition easier to find, and cut page load times from about 4.5 seconds to 1.9 seconds.
Was this a full redesign or targeted conversion work?
It was a Shopify redesign focused on conversion. The brand stayed recognisable, but product info, mobile layout, and speed were rebuilt so shoppers could decide faster.
Who is The Wholefoods Refillery?
The Wholefoods Refillery is an Australian wholefoods store. Studio Elephant rebuilt their Shopify site so product details that shoppers need before buying sit closer to the purchase path.
Want a theme set up properly?
Theme setups from $2,400 AUD. Custom builds start from $5,000 AUD when a theme cannot carry the store. Or start with a $699 AUD conversion audit if the store is live and you need a fix list.
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