Conversion work
How Studio Elephant increased Aviator Store orders by 11% in three weeks
Trust signals and product page fixes. No full redesign needed.
The problem
The Aviator Store had a working Shopify store for aviation products, but missing conversion basics were costing sales every day.
Trust signals were weak. Phone number missing from the header. Google reviews buried. Product pages cluttered. Pages loading slowly from too many images.
The challenge
- Missing trust signals and credibility elements
- Google reviews not prominently displayed
- Cluttered product pages hurting conversions
- About 12.5-second page load times
What Studio Elephant changed
1. Trust signal implementation
- Added phone number to the header
- Moved Google reviews to a prominent homepage position
- Added trust badges for shipping, support, returns, and pilot-tested products
Why this worked. The biggest barrier was trust, not the products. Contact and social proof up front addressed common concerns.
2. Product page optimisation
- Simplified product page layout and removed clutter
- Focused on conversion essentials
- Added payment icons on product pages
Why this worked. Fewer distractions and clearer payment options made the path to purchase easier.
3. Speed optimisation
- Removed non-essential images across the site
- Cut page load times by about 49%, from 12.5s to 6.4s
- Kept a large product catalogue without sacrificing speed
Why this worked. Every second of wait loses sales. Faster pages reduced drop-off.
The results
Period: October 2025 – January 2026
11% increase in orders
Order volume up versus the prior period from focused optimisation, not a full redesign.
- Timeframe: 3 weeks
- Measurement: Shopify Analytics vs prior matched period
9% revenue growth
Revenue up versus the prior period.
- Timeframe: 3 weeks
- Measurement: Shopify Analytics vs prior matched period
9% conversion rate improvement
Sales rate improved from 2.38% to 2.6%.
- Baseline: 2.38% conversion
- Timeframe: 3 weeks
- Measurement: Shopify Analytics vs prior matched period
49% faster page load times
From about 12.5 seconds to 6.4 seconds.
- Baseline: ~12.5s load
- Timeframe: At launch / post-fix
- Measurement: Page load timing before vs after
What this project taught
1. Trust signals convert
Phone number, reviews, and reassurance badges gave visitors confidence to buy.
2. You do not always need a full redesign
Targeted changes drove an 11% order increase and 9% revenue growth in three weeks.
3. Speed and simplification matter
Faster loads and cleaner product pages removed friction at the decision point.
Common questions
How much did The Aviator Store orders increase?
Studio Elephant increased The Aviator Store orders by 11% and revenue by 9% in three weeks. Page load time also improved by 49%.
Did The Aviator Store need a full redesign?
No. Studio Elephant fixed conversion basics on the live store: trust signals, clearer product pages, and speed. No full redesign was required.
How long did the Aviator Store conversion work take?
Studio Elephant delivered the Aviator Store conversion work in three weeks, from diagnosis through the priority fixes.
What was broken on The Aviator Store before the work?
Trust signals were weak, Google reviews were buried, product pages were cluttered, and pages loaded in about 12.5 seconds. Those issues sat between shoppers and checkout.
Want to see what is costing your store sales?
A Studio Elephant conversion audit is $699 AUD. Video walkthrough, written findings, and a priority fix list.
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