Launching the World's First Home AI Chess Robot
A very fast custom Shopify website that brings their AI chess robot to life
I take 1–2 projects at a time.
The Problem
SenseRobot is the world's first company to make AI chess robots for home use at scale. They mix chess with technology for everyday life.
They needed a website to launch their new product. The hard part: explain the AI tech in simple terms, show what the robot can do with lots of video, and keep the site very fast—all with a 100% custom build.
The challenge:
- No one had launched this type of product before - we had to define an entirely new category
- AI technology is notoriously abstract and technical - we needed to make it accessible to everyday users
- Video was essential to demonstrate the product, but heavy video content typically kills site performance
- We had to balance rich media storytelling with lightning-fast load times
What I Changed
1. Custom code from scratch
- Built the whole site from scratch with Shopify Liquid and TailwindCSS
- Every part of the site was custom-coded for speed
- No heavy third-party themes
Why this worked: We had full control. That let us keep desktop load times under 2 seconds.
2. Speed-first build
- Videos load only when needed so the site stays fast
- Desktop loads in under 2 seconds even with lots of video
- Mobile loads in 2.1 seconds
Why this worked: Visitors could watch videos and explore without waiting. Fast sites build trust and keep people on the page.
3. Easy-to-understand content
- Sections that explain the AI training and how the robot works
- Info on wins like the 2025 Panhellenic Student Chess Championship
- A clear path from "what is this?" to "I get it"
Why this worked: The tech became easy to understand. Every part built trust and excitement instead of confusion.
The Results
Under-2-second desktop speed
Even with lots of video and interactive parts across the site.
6-week launch timeline
From idea to live site—done on time with a 100% custom build.
100% custom code
No themes, no extra stuff. Every line written for SenseRobot's needs.
New product category launched
In 6 weeks we built a very fast custom Shopify store that explains the product, keeps people interested, and turns visitors into buyers—bringing the world's first home AI chess robot to market with a site that matches its innovation.
What I Learned
1. Speed and lots of video can work together
By loading videos only when needed, we kept desktop under 2 seconds while still showing multiple product videos and visuals.
2. Explaining things leads to sales
The job wasn't just building a store—it was explaining new technology to everyday people. We made a path that takes visitors from curious to confident.
3. Custom build beats heavy themes
Building from scratch gave us full control. No third-party theme meant no extra code, no slow scripts, and a site that feels built for one product.
Want a store built to convert like this?
Custom builds from $7,500 AUD — fixed quote after we talk. Or start with a $699 audit if you want a clear fix list first.
I take 1–2 projects at a time — your deposit holds your spot.
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